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FWM Blog 
Search Engine Optimization
- Findlaw Busted for Scamming Lawyers?
- Nothing Against Business Week, But...
- Search Closing in on E-Mail as Most Popular Online Activity
- A Little too Expensive for This Kind of Error
- Google is still king of the search engines
- Website Counters Might Not Be As Accurate As You Think
- Article About Duplicative Content on Attorney Web Sites
- Just added an Article about Universal Search
Video for your Website
- 8 Reasons for Attorneys to Use Web Video - Now
- Google to Add Video to Adwords
- WOW, talk about amazing SEO Results!!
Web Site Design
General
- Newspapers are Going Local with Online Advertising Revenue
- Google Sees Opportunity in Social Websites like MySpace and Facebook
- I May Have Lost My Mind, But I Want to Giveaway something really, really cool!!
- I just setup Technorati Account - you should to!
- New FWM Website Launched!
- Marketing Conference 2008 Announced
- Process of Upgrading of Servers is almost done
- GET FOUND: Google Local
- Google Adwords and Lawyers
- DSSv5 lets you edit your home page
Marketing Library
Web Site Design
- The Top 7 Page Title Rules for High Ranking Lawyer Websites
- Is Your Mechanic also your Interior Decorator? The Art of Search Engine Optimization
Video for your Website
- Politicians Realize the Potential of Web Video - So Should Attorneys
- Article in USA Today: Marketing gold could be found in Web video
- Guess What! Google AdWords Will Soon be Testing Video in (SRP) Search Results Pages
Content Management
Search Engine Optimization
- Good SEO Companies and Bad Ones
- Does a Domain Make a Difference with Search Engines?
- What is the Google Sandbox and how you can avoid it.
- Google: The Great Equalizer for Attorneys
- Google: The Great Equalizer for Attorneys
Featured Attorney Web Design Sites
- Warrenton and Culpeper Virginia Personal Injury Attorneys
- Virginia Beach, Virginia Personal Injury Attorneys
- Norfolk, Virginia Personal Injury Attorneys
- Washington D.C., Virginia and Maryland Personal Injury Attorneys
- Woodbridge, Virginia Medical Malpractice and Personal Injury Attorney
Web Tools
Attorney Web Stories
- Example of a Great Attorney Website
- "YOU'VE BEEN GOOGLED. NOW YOU HAVE TO SHUT DOWN YOUR WEBSITE," urged defense counsel.
FWM Client Info & Forms
- The GLM Super Conference Brochure
- Here's a Link to The GLM Super Conference Application
- Here's a List of Who's Coming so Far!
- Lawyer Marketing Super Conference 2008
- Content Management Program Credit Card Authorization
General
- Google seeks to compete with MySpace and Facebook
- SIDEBAR; Competing for Clients, And Paying by the Click
Other Links
Attorney Web Marketing Blog
Search Engine Optimization
Findlaw Busted for Scamming Lawyers?
Whoa!! I just got this forwarded to me by a bunch of my Attorney Web clients. Looks like Findlaw was up to no good trying to circumvent the natural evolution of organic search. Honestly, I got confused reading what they were offering. I think Oilman did a great job of breaking it down, in a humorous way, exactly what Findlaw was doing for SEO (click to read)
Many of our clients are ex-Findlaw people and have other horror stories about their web design and search engine optimization practices.
Natural or organic search is exactly that. Whenever you "buy" links and try to incorporate that into the organic world, you will get in trouble by the Google police. If you want to buy links to your site, go for it! It's not illegal, nor is it frowned upon by Google - not at all!
It's just called ADWORDS.
What Findlaw Did Wrong
Findlaw is (or was) allegedly trying to sell links to upset the delicate balance of natural placement by PageRank.
PageRank is simply how popular your page is to other web pages. It is a critical element to the way Google measures sites naturally and FAIRLY against each other.
Here's another lawyer blog that provides another view of what happened to Findlaw.
Stick to adding relevant content to your website for the services you offer and you will be fine.
What About DSS?
DSS does not do anything tricky like that. At FWM, we make sure that we do not do anything, or advise our clients to do anything, that will hurt them on the search engines. DSS is designed to be an easy to use tool to update your website in the areas that matter most to Google while still paying careful attention and respect to the natural balance of organic search.
PageRank is a naturally occurring event in that other website will link to your page if it is relevant thereby increasing your PageRank status. DSS gives you easy and fast access to deploy your content and links to others. DSS promotes the social aspect of the web without trying trick the search engines.
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Nothing Against Business Week, But...
If you follow the link below, you will find an article in Business Week, which is a publication that we all respect here at Foster Web Marketing.
But having said that, there is nothing in the article about the importance of good search engine placement. While the article is loaded with good tips on keeping customers and utilizing the communications aspect of the internet, none of these suggestions will do you any good if they don't know you are there.
Search engine placement will soon become THE standard for marketing.
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Search Closing in on E-Mail as Most Popular Online Activity
The Yellow Pages are going to go the way of the dodo bird and television antennas.
An article in the New York Times confirms what we have suspected for quite awhile now. 49% of internet users turn to search engines to get information. Recipes, addresses, directions, oriental rugs, or anything that you can imagine. And as we definitely know, they are using search engines to find legal help. They look for divorce attorneys, criminal defense attorneys, tax attorneys, and most certainly personal injury attorneys. And the lawyers who are smart about search engine optimization are the ones who will benefit.
As the population gets older and more computer-savvy, the number of people who use search engines on a daily basis isn't going to do anything but go up. There is no better time to position your website to take advantage of these rising numbers.
Contact Foster Web Marketing to see how your firm can benefit from attorney search engine optimization.
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A Little too Expensive for This Kind of Error
Apparently, Google AdWords weren't functioning properly last week. With the amount of money that it costs to run an AdWord on Google, even a half second where it isn't doing what it's supposed to is a horrible waste of money.
While AdWords might be the simple way to get prominently listed, the costs are more than your average PI law firm can bear. Working the search engines organically is a much more cost effective way of achieving good search engine placement, especially if there are the inevitable crashes and bugs in the AdWords system.
http://www.seroundtable.com/archives/017830.html
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Google is still king of the search engines
An internet tracking group called comScore released it's June 2008 reports, and in case anyone would dare to think otherwise, Google is still on top of the search engine business.
According to the report, 61.5% of June searches happened through Google. It's nearest competitor is Yahoo, which only captured just over 20% of internet searches.
While doing well with Yahoo, MSN, Ask and all the rest is nothing to sneeze at, having a solid ranking on Google will do much more to improve the visibility of your site.
To see the story on this report, follow this link:
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Website Counters Might Not Be As Accurate As You Think
A recent article at the BBC makes a very interesting point. The behavior of some web surfers might cause web-counters to overestimate the number of visitors that you are actually getting.
The article also gives some column inches to the importance of time spent on sites by individual users, which we have considered to be an important indicator for years.
To read the article, follow the link below.
http://news.bbc.co.uk/2/hi/technology/6564671.stm
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Article About Duplicative Content on Attorney Web Sites
I just posted an article that attorneys might find interesting about what exactly defines duplicative or shared web content.Read More about "Article About Duplicative Content on Attorney Web Sites"
Just added an Article about Universal Search
Google wants to return the most relevant information when someone types a search request into its box. Now, ‘relevant’ has gotten bigger, even ‘universal.’
Google “Universal Search,” which we are expecting to see in November, lists maps, news, images and books related to a search query. Right now, you can get these returns by clicking on different tabs on the Google search bar. In just a few months, they will be combined into one. Video will be next!
Check out the Universal Search Article
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Video for your Website
- Your future clients, who are today’s teenagers, use youtube constantly to watch music videos, funny shorts, reruns and all kinds of other stuff that is constantly being uploaded for free.
- All media and entertainment websites have video – these industries are always first to market. They were some of the first to generate websites. It’s always good to watch what these guys do first and see what happens.
- Attorneys can really be informative through the use of video clips.
- Video Testimonials from clients are very powerful.
- More and more attorneys are embracing video.
- It is very easy to do yourself now without looking like an amateur.
- The equipment you need to do it yourself is very inexpensive: camera, tripod, your computer.
- Everyday you wait, you could miss out on a case.
8 Reasons for Attorneys to Use Web Video - Now
You need to do video on your attorney website BEFORE your compitetion does. This will be prime real estate on the web and it is a virtual land grab right now!Read More about "8 Reasons for Attorneys to Use Web Video - Now"
Google to Add Video to Adwords
More proof that you need to get online video done to stay competitive in on the Interet. FWM is here to help you creat your video, produce it, add it to your website and blast it to search engines and soo Adwords!Read my Recent Article About Video in Google Adwords
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WOW, talk about amazing SEO Results!!
These results, shared with me by our client Miscelle Davis of the Davis Law Law Firm (www.injurytriallawyer.com) demonstrate that you can indeed dominate the search engines by using new online video technology. It's easy to do and makes a huge impact.How did she do it? She created a specific subject video about "mild brain injury" and of course related that to an attorney in Seattle. This, of course, being her firm. She has the phone number and web url on the video itself. This video was blasted to several video directories and video search engines. Which combine video SEO with tradtional web SEO.
This is the future, your future success depends on you doing online video.
Let us know if we can help you achieve this!
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Web Site Design
Lawyer Web Marketing Article: Top 7 Page Title Rules
Hands down, the page title tag continues to be the most important part of each page of your Lawyer website and organic search engine placement. Find out if you are doing this correctly. Read this article for the Top 7 things you need to know!Read More about "Lawyer Web Marketing Article: Top 7 Page Title Rules"
General
Newspapers are Going Local with Online Advertising Revenue
An article in The Wall Street Journal mentions that newspapers aren't even bothering to go after the out of town market for online ads. Most of the ad revenue for the online advertising is coming from local sales.
Just because someone from Peoria, Illinois CAN access the daily newspaper of Tallahassee, Florida whenever he wants doesn't mean that he WILL. This serves as an example as to why it's important to stick with the immediate geographical area of your firm. While you might get the odd case from the other side of the state, it's more practical to keep your nets closer to your own boat.
Focusing your keywords, content and news updates on your immediate geographical area will bring in much better results.
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Google Sees Opportunity in Social Websites like MySpace and Facebook
Attorneys should pay attention to what Google is up to as this may impact how they interract with future clients on the web.Here's an interesting article about another new service from them that competes directly with myspace.com and facebook.com.
You may not get this stuff, but your kids do - and those are your future clients!
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I May Have Lost My Mind, But I Want to Giveaway something really, really cool!!
I am going to give one of my FAVORITE clients an Apple iTouch!!!FWM Clients are great! You deserve it! I would give each of you one if we could afford it. Hey, maybe one day...
I don’t even have one yet, but I gave one to my good buddy Ben Glass for his big 5-0 birthday recently. He loves it.
So what’s the catch? No big deal, I am just looking for testimonials from you all. Now, I know many or most of you would be happy to simply give us testimonials because you know that we work very hard to help you be successful on the web and whenever you say something or write something nice, I ask if I can use it and you all always say yes. We appreciate this very much, no doubt.
But I want to make this FUN!
Please email us with your best testimonial about our services, design, seo, video, good looks, unhealthy egos, whatever you want. We will decide which one is the best and you win an Apple iTouch.
That’s not all I’m gonna do. If it’s really, really good and meaningful and I can tell it really came from your heart, I will give you a month of CMP for FREE! (MY discretion)
So what do you have to lose? Nothing…
What do you have to GAIN? Besides one of the coolest toys out there (iTouch), you will get our tremendous gratitude!! YAY!
Hint - be creative, video testimonials are the best, then audio, then text. So think that way. The Testimonial Contest deadline is May 31, 2008. We will announce the winner on June 6th, 2008. We reserve the right to use all submissions on our website and in our marketing materials.
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I just setup Technorati Account - you should to!
Wow, I just siged up on Technorati.com. Basically, this is a blog searching blog that alllows people to search blog posts!! Huh?Just go to there and sign up and follow the directions. The bottom line, the more links to your website the better. The more more links to your blog the better. You blog about stuff you have added to your website.
Technorati Profile
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New FWM Website Launched!
Yay! We finally finished our update to our website. This new design is more in line with the latest coding techniques. Leaner, faster loading, and bigger! Check it out and let us know what you think! We also added better contact information for support.Check out our sitemap to find the information you need.
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Marketing Conference 2008 Announced
The Great Legal Marketing Super Conference 2008 is now set for June 20-21, in Reston, Virginia. This year's event will include presentations from members of Great Legal Marketing who have revolutionized their lives by taking action.Get more information here: http://www.glmsuperconference2008.com/
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Process of Upgrading of Servers is almost done
We are nearly done with the upgrade to new web servers. Thanks to all for your patience, after a few more tests, we will open DSS up againRead More about "Process of Upgrading of Servers is almost done"
GET FOUND: Google Local
Have you added your firm to Google Local? You should! It's free and easy. When potential clients submit a search looking for your services, Google Local makes it easy for them to find you on Google search and on GoogleMaps. Sign up today!Read More about "GET FOUND: Google Local"
Google Adwords and Lawyers
Read this article in NY Times about Google Adwords and LawyersRead More about "Google Adwords and Lawyers"
DSSv5 lets you edit your home page
DSSv5 will let clients edit the most important aspects of their home page wihout having to know HTML code. This important update allows users to update import SEO aspects of their website like PAGE TITLE, KEYWORDS, DESCRIPTION, EASILY ADD CONTEXTUAL LINKS IN THE CONTENT.
All kinds of stuff!
More to come!
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Is Google the BEST or NO?
OK, I already admitted to not reading the paper because I don't like being depressed, but I don't like not knowing what's going on either. So, my wife reads the paper and tells me all the happy things!
I just added to my library an interesting article about whether Google is all that it is cracked up to be. The gist is that there are always people smarter than you. Google is becoming so big and so dependent on Pay-Per-Click that other smaller search companies have an opportunity if they play their cards right.
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