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About Google Index Updates

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From time to time, Google performs a major update on its search index to extract and jettison sites that it deems SPAM or which contribute nothing to the annals of human expression and knowledge. When Google claims that there are 8 billion pages in its index, they want to ensure that all 8 billion have value to someone (other than the publishers of the pages). Google uses updates to identify suspect pages and banish them from Google land.

Google doesn’t tell anyone about these pending updates, of course. No announcements or press conferences are held, no broadcast messages go out to site owners across the world. No warnings or alerts are provided. One day, an update just happens, and many site owners are left with a site that isn’t what it used to be.

Google’s most recent update – dubbed Jagger in the search engine consulting community – took place in October. Since then, many attorneys who’ve enjoyed top positions for their favorite keywords in recent months may be wondering where their site went. Other attorneys, especially those with sites using the services of Foster Consulting, didn’t feel a thing, and in fact, may even have a better presence in Google’s all-important index.

Foster Consulting has always espoused a hands-on approach to maintaining our client sites. Through the development of a simple and effective content management system – Dynamic Self-Service – we provide our clients with the means to match Google’s hunger for new content and information, on pages designed to appeal to search engine indexing standards. By educating our clients about the way Google sees the Internet, we’ve helped them develop profitable strategies that make the most of their investment on the web.

While other site developers may promise an easy path to the top pages on Google, MSN, Yahoo and other important search engines, those in the know realize that (short of paying thousands a month in advertising costs) consistent placement on the engines takes time and effort. Foster Consulting can show you these important marketing steps. And if you don’t have time to do it, we can do it for you through CMP, our monthly content management program. For more information about how our services can work for you, contact Foster Consulting today.

Important Questions to Ask About Your Site:

"How recent is your content?" - Is the information on your site current and update, and can it help someone who is seeking the most current information? I.e., does the owner of the site take proper care of this site and ensure its continued relevance to the public?

"What other sites link to yours?" - Are there other sites that can vouch for the value of the information on your site? Do other sites link to your site to reference information? If so, this contributes to your PageRank score, a critical factor in Google's index.

"How old is your site?" - How long have you owned your domain name? On today's Internet, the number of spam sites greatly outnumbers legitimate sites. If you've owned your domain name for a year or more, then that gives your site credibility. The longer you own it, the better your placement.