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- Findlaw Busted for Scamming Lawyers?
- Nothing Against Business Week, But...
- Search Closing in on E-Mail as Most Popular Online Activity
- A Little too Expensive for This Kind of Error
- Google is still king of the search engines
- Website Counters Might Not Be As Accurate As You Think
- Article About Duplicative Content on Attorney Web Sites
- Just added an Article about Universal Search
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- 8 Reasons for Attorneys to Use Web Video - Now
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- Newspapers are Going Local with Online Advertising Revenue
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- I May Have Lost My Mind, But I Want to Giveaway something really, really cool!!
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- New FWM Website Launched!
- Marketing Conference 2008 Announced
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- DSSv5 lets you edit your home page
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- Is Your Mechanic also your Interior Decorator? The Art of Search Engine Optimization
Video for your Website
- Politicians Realize the Potential of Web Video - So Should Attorneys
- Article in USA Today: Marketing gold could be found in Web video
- Guess What! Google AdWords Will Soon be Testing Video in (SRP) Search Results Pages
Content Management
Search Engine Optimization
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- Does a Domain Make a Difference with Search Engines?
- What is the Google Sandbox and how you can avoid it.
- Google: The Great Equalizer for Attorneys
- Google: The Great Equalizer for Attorneys
Featured Attorney Web Design Sites
- Warrenton and Culpeper Virginia Personal Injury Attorneys
- Virginia Beach, Virginia Personal Injury Attorneys
- Norfolk, Virginia Personal Injury Attorneys
- Washington D.C., Virginia and Maryland Personal Injury Attorneys
- Woodbridge, Virginia Medical Malpractice and Personal Injury Attorney
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- Example of a Great Attorney Website
- "YOU'VE BEEN GOOGLED. NOW YOU HAVE TO SHUT DOWN YOUR WEBSITE," urged defense counsel.
FWM Client Info & Forms
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General
- Google seeks to compete with MySpace and Facebook
- SIDEBAR; Competing for Clients, And Paying by the Click
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What To Avoid From A Lawyer Web Design Partner
At Foster Web Marketing, we talk to clients daily about what we do and how we can help with the optimization of the sites through the proper use of content, design and the coding of web sites. We offer the Dynamic Self-Service (DSS) capabilities to our clients which is a proprietary content management system that gives attorneys and their staff the ability to update their own information on their web sites.
Through DSS you have the ability to add new or update existing content to your web site. You can add or edit:
- library articles
- news items
- blogs
- client testimonials
- case results
- books and reports
- links to other informative sites
- Frequently Asked Questions
- attorney bios
These are the CRITICAL areas that you need to create and constantly update to make a web site work for the search engines.
Recently is has come to our attention what other web developers are doing for their clients and these are some of the areas that you would want to avoid when starting a relationship with your web partner:
- If you have to pay each time you want to make changes to your content this will be a very costly proposition.
- If you have to make calls to India each time you need to communicate with your programmer then your phone bills will be skyrocketing, and you will not be saving the cost of designing your web site.
- If you have to pay thousands of dollars as a bonus to your web designer for getting you to page one of Google for a specific search term they will heavily keyword your site just for that one search term item and not help you to work with the other keywords that need to be addressed. Once you get on page one and pay that bonus the developer has the money and there are no more incentives for them to keep you there.
These are some situations that you may want to avoid when making the decision of which web design firm to work with.
When you make the decision to work with Foster Web Marketing, we will not charge you to make changes to the content. We will properly train you how to use the DSS system to your BEST advantage. It is quick and easy to do and you do not need a programming degree or understand HTML coding.
We encourage the lawyers to make updates and changes to their sites themselves and instantly add to the site to attract the search engines for the long tail searches.
The generic search term "Any City, USA personal injury attorney" may get hits for the site, but is not the best for the conversion rate on a web site. We want you to get new clients and cases. That is what we are about at Foster Web Marketing. If you get a thousand hits for the term "Any City, USA personal injury attorney" and do not get a single case - what good does it do you? (It is probably other lawyers checking out your site anyway.)
The more specific the term in the keywords, AND content and blogs the easier it will be for that client that is looking for specific help to find you and your law firm. If you get ten potential clients to your site and turn five of those into cases then you are winning the search engine optimization game.
We want you to be a winner and we are here to help you. Contact Foster Web Marketing today for help and an analysis of your web site. Please call Ken Pearce the Sales Manager at (571) 251-7386 to see how we can improve your web site.
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